Bottega Veneta _ FW 2024

CATEGORY: FASHION
  • Customer:
    Bottega Veneta
  • Agency:
    Bureau Betak
  • Creative Manager:
    Matthieu Blazy
  • Location:
    Spazio Orobia, Milan
  • Date:
    February 2024
  • Photo credits:
    Bureau Betak
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Cacti grow where nothing else could grow, least of all on the edge of a catwalk. In a pocket-sized version they were part of the invitations to the fashion show, in a giant version - but still handmade by Murano glass artisans - they became part of the dialogue between the set design and the collection. They symbolise strength, protection and adaptability, but also resilience. A trip to southern Italy was the starting point. "I was thinking about Calabria and the cacti I saw where the land is arid," said the creative director of Bottega Veneta. Inspired by the traditional Japanese technique of Shou Sugi Ban - the practice of making wood more durable and resistant by using fire - he recreated a barren landscape, contrasting with the vitality and pragmatism of contemporary luxury. With a special edition of the Cabanon LC14 stools designed by Le Corbusier and produced by Cassina, hand-burnt just like the floor of the show space, he began his tale and a story of rebirth. Translated with DeepL.com (free version)
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024
Bottega Veneta sfilata autunno inverno 2024

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